<![CDATA[ayro&co.: The Ayro Edit]]>https://www.ayroandco.com/s/the-ayro-edithttps://substackcdn.com/image/fetch/$s_!134p!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cc6ae59-69a5-4202-bcce-e88ca5e654a8_576x576.pngayro&co.: The Ayro Edithttps://www.ayroandco.com/s/the-ayro-editSubstackSat, 08 Aug 2026 09:44:47 GMT<![CDATA[The One I've Been Manifesting]]>https://www.ayroandco.com/p/the-one-ive-been-manifestinghttps://www.ayroandco.com/p/the-one-ive-been-manifestingSat, 08 Aug 2026 07:28:02 GMTI’ve been sitting on this for weeks and I can finally say it: a new episode of The Ayro Edit is dropping again this upcoming Thursday!

My guest is someone I’ve admired and followed for years — someone who genuinely needs no introduction. This conversation has been a long time coming, and I’m still a little bit in disbelief it’s actually happening.

Come back Thursday. You’ll know who it is within the first ten seconds. 👀

#TheAyroEdit #NewEpisode #ComingThursday

]]><![CDATA[In Conversation With Kelsey Ireland]]>https://www.ayroandco.com/p/in-conversation-with-kelsey-irelandhttps://www.ayroandco.com/p/in-conversation-with-kelsey-irelandFri, 31 Jul 2026 22:50:01 GMTWelcome back to the Ayro Edit. I’m your host, Ayra Rafiq.

I have been looking forward to this conversation for quite some time now. Joining me on the podcast today is Kelsey Ireland– a dear friend, mentor, and someone whom I have admired for a long time.

​Kelsey is incredibly brilliant, thoughtful, and relevantly hardworking, and I have been fortunate enough to have known her for the past five years. Throughout her career, she has built a reputation for transforming ideas into impactful brands and creative strategies, and her career trajectory is a testament to what can happen when talent meets curiosity, resilience, and willingness to embrace change.

​Kelsey is currently the Senior Director of Marketing, Creative & Operations at New Belgium Brewing and Bell’s Brewery, where she leads the teams shaping some of the most recognizable brands in craft beer. Kelsey has worked at the intersection of design, branding, and strategy, building creative systems that not only look beautiful but also solve real business challenges.

​What I admire most about Kelsey isn’t just her impressive résumé; it is the way she has continuously reinvented herself. Following opportunities that have challenged her, inspired her, and ultimately shaped her to be the creative leader she is today.

​Today’s conversation isn’t just about careers, milestones, or even titles. It is about reinvention. It is about the unexpected paths that continuously shape us, the moments that ask us to redefine success, and what it means to build a creative life that is authentic to who we are. From trading DC heels for bike treads to leading creative work on a national stage, Kelsey’s journey is a reminder that the best careers are rarely linear.

​I’m so excited to sit down with someone I’ve known for years to talk about creativity, ambition, career pivots, and everything we learn along the way. Follow along as we explore that journey with her: the pivots, the lessons, and the unexpected paths that have defined her career.

​So without further ado, here is my conversation with Kelsey Ireland.

Get more from Ayra Rafiq in the Substack app
Available for iOS and Android
]]><![CDATA[ The Ayro Edit, Almost.]]>https://www.ayroandco.com/p/the-ayro-edit-almosthttps://www.ayroandco.com/p/the-ayro-edit-almostWed, 29 Jul 2026 01:50:42 GMTI know it has been a little bit quiet here on Ayro & Co., but I have been busy working behind the scenes on something that I am incredibly excited to share. Here is a little teaser of what is to come; later this week we have an incredible guest joining me on The Ayro Edit, and I can’t wait for you to watch our conversation. Stay tuned… it is going to be a good one. Until then, stay happy, healthy, and safe! xx Ayro

]]><![CDATA[Welcome to The Ayro Edit]]>https://www.ayroandco.com/p/welcome-to-the-ayro-edithttps://www.ayroandco.com/p/welcome-to-the-ayro-editSat, 04 Jul 2026 23:05:07 GMTThe Ayro Edit is the official podcast of Ayro & Co. Every conversation begins with a question. Through interviews, personal reflections, and thoughtful discussions, I explore identity, psychology, reinvention, politics, and the experiences that shape who we become. Whether we're unpacking a cultural trend, speaking with an expert, or reflecting on life's quieter moments, this is a space for curiosity, conversation, and ideas.

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